I am an industry-recognized marketing nerd, as passionate about data-driven marketing strategy as I am about innovative marketing technology. I have spent many years as an intrapreneur – building roles, teams and practices within businesses – consistently driving measurable results.
In early 2016, I switched sides and as an entrepreneur, focused on using my marketing nerd powers for the greater good in driving growth and revenue for small to medium businesses.
WHAT I DO
Content Marketing Strategy
My goal is to eliminate random acts of content to help grow your pipeline. First I ask “so what?” Then I ask “now what?” Then we write.
Digital Marketing Experience
It’s all about the experience your buyers have across your digital channels. Have you analyzed your digital channels lately? I will.
I’m old-school – measurement, process and enablement. You will hear “you can’t manage what you can’t measure” from me. A lot. Deal.