A Marketer On The Brink



Hello. My name is Kristin Connell and I am a marketer on the brink. Not “brink” as in “something unwelcome is about to happen,” but “brink” as in “on the edge of something that will most likely change things up a bit, one way or another.”

I have been waiting for the “right time” to start my own marketing blog – for only the past six or seven years – and then BAM! Today ended up being that time. Honestly, I am freaking out a bit – I am very comfortable curating and commenting on interesting content across my social channels, but creating my own content? Without an editorial calendar? And a WordPress newbie to boot? Oh my. My Type-A-ness is already kicking in – meaning I’m already on my 6th iteration of this first blog post!

So here’s the thing – I’m going to start slow, baby steps, and work the process of just getting words on paper, so to speak. I am going to write about things I know from experience, so there’s that in my favor.

My short-term goal? Create content interesting enough that I’d want to share it myself. My long-term goal? Domination of my personal brand SERP – did I forget to mention I’m a total marketing nerd – which is currently being challenged by a musician with my name. It had to be a musician – because I am inspired by music – not that I’m saying I’d go to the extreme of creating my own YouTube music channel to compete. Not at all. I’m a karaoke-only kind of singer, right?

Marketer on the brink – ready, set, roll.

Cheers – KC